Target Market: The Millenials

Born in the exercise phase of the 1980's the Millenials have grown up in a culture where taking care of themselves is the norm. They were raised by doting parents and have grown up learning proper grooming techniques and leading a healthy lifestyle. They were the first generation to grow up watching their parents turning to spas in the 1990s, when the industry experienced significant growth.

The Millenials celebrate diversity, are optimistic yet realistic, they re-write the rules, and live a killer lifestyle. They  have been brought up in the age of the internet and are technologically fluent. This is the group whose multitasking lifestyles rely on iPods, instant messaging, cellphones, and social networking sites such as MySpace and Facebook.

Have you thought about targeting the Millenials? Does your salon or spa have a website and email address? Do you offer online booking, product, and gift certificate sales? Are you blogging? Have you created groups and fan pages on Facebook and MySpace? Do you Tweet?

In The Black Salon Business Consulting can help you reach the Millenials and design promotions to bring them in and keep 'em coming.
For more ideas please email us at info@itb180.com or check us out at www.itb180.com
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You don't have to be in the (red) to use In The Black

Do you want to increase service tickets and profitabilty? Sell more retail? Develop service excellence? Improve staff morale? Attract new clients? If so, we can help.

WARNING! An investment in ITB consulting services could result in a dramatic increase to your bottom line.


Employee Reviews and Goal Setting- ITB consultants will create employee review templates based on business objectives and introduce goals, commonly used industry wide as set benchmarks for profitability, and goal tracking spreadsheets. Client can expect increased retail sales, quicker inventory turn-over, greater profit margins, employee buy-in, and higher client retention percentages.

Marketing Plans-ITB consultants will conduct market research and analyze consumer trends to develop a profitable marketing/promotions plan for their client’s business.
ITB clients can expect cross promoting of services, upselling opportunities, and increased productivity.

Inventory Control-ITB consultants will evaluate client’s budget, cash flow, and revenue projections, set benchmarks and create minimum/ maximum ordering procedures for profitability. Client can use information to implement systems for inventory control, structured spending, and increased retail sales.

Retailing Strategies and Systems- ITB consultants will review retail sales, incentives, and systems and provide solutions for retailing blockages. Retailing directly influences client retention, service excellence and profit margins.

Who are we?

Welcome to the "In The Black Salon Business Consulting" (ITB) blog. ITB was created in response to the needs of today's salon professionals and is a company committed to elevating cosmetology industry standards.

In 2003 the cosmetology industry was deregulated in the province of British Columbia. Cosmetology was deemed a "voluntary trade" leaving it up to employers to decide what qualifications they feel necessary for their employees to have. There are no longer inspectors to challenge credentials or revoke the licences of those not meeting government set industry standards. Complaints to the Cosmetology Industry Association of Bristish Columbia (CIABC) have increased 10-fold. In The Black Salon Business Consulting works with salon owners, managers, and service providers who are concerned about the decline in cosmetology standards, passionate about the salon business, and dedicated to being industry leaders.