Born in the exercise phase of the 1980's the Millenials have grown up in a culture where taking care of themselves is the norm. They were raised by doting parents and have grown up learning proper grooming techniques and leading a healthy lifestyle. They were the first generation to grow up watching their parents turning to spas in the 1990s, when the industry experienced significant growth.
The Millenials celebrate diversity, are optimistic yet realistic, they re-write the rules, and live a killer lifestyle. They have been brought up in the age of the internet and are technologically fluent. This is the group whose multitasking lifestyles rely on iPods, instant messaging, cellphones, and social networking sites such as MySpace and Facebook.
Have you thought about targeting the Millenials? Does your salon or spa have a website and email address? Do you offer online booking, product, and gift certificate sales? Are you blogging? Have you created groups and fan pages on Facebook and MySpace? Do you Tweet?
In The Black Salon Business Consulting can help you reach the Millenials and design promotions to bring them in and keep 'em coming.
For more ideas please email us at info@itb180.com or check us out at www.itb180.com
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